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Download the poster here

CMO’s Playbook for Customer-Centric Marketing with JTBD.pdf

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Strategic Opportunity Matrix

Traditional Marketing	JTBD Marketing
Product-centric messaging	Progress-centric messaging
Demographic segmentation	Circumstance-based segmentation
Feature-benefit positioning	Job-based positioning
Brand awareness metrics	Progress enablement metrics
Campaign-driven engagement	Job-driven engagement

Implementation Roadmap

Phase 1: Foundation (3-6 months)

Leadership education on JTBD principles
Core team development with JTBD champions
Initial job discovery research
Pilot campaign using job insights
Measurement framework development

Phase 2: Integration (6-12 months)

Comprehensive job research across segments
Marketing method integration with JTBD
Message architecture alignment with jobs
Channel strategy optimization for job contexts
Insight repository creation

Phase 3: Transformation (12-24 months)

Organizational redesign around customer jobs
Strategic research program establishment
Cross-functional integration of job insights