Product Leader's Guide to JTBD-Driven Roadmaps Cheat Sheet | Notion

<aside> <img src="notion://custom_emoji/b06d51a3-1fb4-4a23-a932-3021ed667a7c/189e6d14-2d05-80a0-8c30-007a8946b1e4" alt="notion://custom_emoji/b06d51a3-1fb4-4a23-a932-3021ed667a7c/189e6d14-2d05-80a0-8c30-007a8946b1e4" width="40px" />

Download the poster here

Product Leader's Guide to JTBD Roadmaps.pdf

</aside>

Strategic Opportunity Matrix

Traditional Product Management	JTBD Product Management
Feature-driven roadmaps	Job-driven roadmaps
Stakeholder-based prioritization	Job importance prioritization
Technical feasibility focus	Progress enablement focus
Feature adoption metrics	Job completion metrics
Competitive feature parity	Competitive job differentiation

Implementation Roadmap

Phase 1: Foundation (3-6 months)

Leadership education on JTBD principles
Core team development with JTBD champions
Initial job discovery research
Pilot initiative using job insights
Measurement framework development

Phase 2: Integration (6-12 months)

Comprehensive job research across segments
Opportunity landscape development
Roadmap transformation around jobs
Process alignment with job-based thinking
Concept development framework creation

Phase 3: Transformation (12-24 months)

Organizational redesign around customer jobs
Advanced portfolio management implementation
Cross-functional integration of job insights