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Download the poster here
UX Executive's Playbook for JTBD Research Integration.pdf
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Strategic Opportunity Matrix
| Traditional UX Research |
JTBD UX Research |
| Usability and preference focus |
Progress and job completion focus |
| Interface-centered design |
Job-centered design |
| Feature-driven requirements |
Job-driven requirements |
| Satisfaction metrics |
Progress enablement metrics |
| User behavior analysis |
Job causality analysis |
Implementation Roadmap
Phase 1: Foundation (3-6 months)
- Leadership education on JTBD principles
- Core team development with JTBD champions
- Initial job discovery research
- Pilot project using job insights
- Measurement framework development
Phase 2: Integration (6-12 months)
- Comprehensive job research across segments
- Research method integration with JTBD
- Design system alignment with jobs
- Experience measurement transformation
- Insight repository creation
Phase 3: Transformation (12-24 months)
- Organizational redesign around user jobs
- Strategic research program establishment
- Cross-functional integration of job insights